Toshiba

Redesigned architecture and introduced a much higher level of interactivity to a financial news and research website.

- Designed laptop finder to help users identify the product suited to their needs.
- Implemented visual navigation on a site that relied heavily on text.
- Differentiated product family content to make the user's decision path more focused.
- Repackaged product page content to align with user's decision-making process.
- Refined comparative tools, user reviews, ratings and sort mechanism.
- Worked with client to align backend database with new front-end navigation.

  • Date:November 2007 - February 2008
  • Skills:UX, IA, Content Strategy
  • Agency:Razorfish