Starbucks Newsroom

The Starbucks Newsroom doesn't turn out daily press releases so the site needed to look dynamic even when content wasn't changing.

- Created taxonomy for news categories and content types.
- Designed navigation and filtering system.
- Developed editorial strategy for crisis stories and company values statements.
- Created interactive press release with ability to download multimedia press kit.
- Developed content strategy for "Contact Us" form based on call center feedback.

  • Date:June - August 2013
  • Skills:Discovery, Content Audit, Competitive Analysis, UX Design, Responsive Design
  • Client Website:Starbucks Newsroom
  • Agency:Edelman