Redesigned architecture and introduced a much higher level of interactivity to a financial news and research website.
- Developed user personas
- Performed content inventory and created site map
- Worked with editorial team to understand the newspaper's print and online publishing process
- Reduced barriers to entry by simplifying registration
- Added personalization module to allow users to save routines
- Provided context and help for IBD's proprietary tools
© 2017 Jeanne Storck