Investors Business Daily

Redesigned architecture and introduced a much higher level of interactivity to a financial news and research website.
- Developed user personas
- Performed content inventory and created site map
- Worked with editorial team to understand the newspaper's print and online publishing process
- Reduced barriers to entry by simplifying registration
- Added personalization module to allow users to save routines
- Provided context and help for IBD's proprietary tools

  • Interactive Media Award for Best Financial Information Website, 2009
  • Web Marketing Association Award for Best Investment Website, 2009

  • Date:March - July 2007
  • Skills:User Research, Persona Development, IA, Content Strategy
  • Agency:Razorfish