Hotwire

- Audited current review moderation system to look for efficiencies.
- Lead content strategy on redesign of reviews form--IA and functionality.
- Developed A/B tests to add local neighborhood content to lodging product pages. Goal: increase user confidence around purchase.
- Worked with data scientist to develop tagging system to display the top features of specific destinations.

  • Date: July 2016 - January 2017
  • Skills: Content Strategy, Data Mining, CMS Management, A/B Testing
  • Website: Hotwire