The Clorox Company

The Clorox Corporate site had several problems to solve -- aligning stakeholders on site vision, presenting a global product portfolio when individual brands already had a strong presence, addressing accidental users who arrived on the site looking for Clorox product coupons.

- Created project plan and schedule
- Content audit and competitive analysis
- Stakeholder interviews
- User survey
- Content inventory and site map
- UX design

  • Date:October - December 2011
  • Skills:Stakeholder Interviews, Competitive Analysis, User Research, Content Strategy, UX Design
  • Client Website:The Clorox Company
  • Agency:Boldium