Led content strategy on features for Facebook Ads tools. Developed Ads content standards. Facilitated content crits. Collaborated with research, product design and engineering.
Honda Helper mobile app lets buyers educate themselves and engage with dealer reps on their own terms via chat and interactive cards -- long before they hit the showroom floor.
How do you improve website search results when content is siloed and you can't reinvent the wheel? Improve Quick Links logic and Search Results UI.
With multiple stakeholders, redundant content and localization issues, Twitter Biz needed a revamp. The first step? A comprehensive content audit.
A content strategy focused on minimalism and relevance helped Visa move from an unwieldy 1000-page brochure site to a slimmer, nimbler marketing vehicle.
User reviews and ratings are powerful tools for this veteran online travel agency and finding new ways to display them on product pages is a constant quest.
How do you design a news site that looks rich when production resources are slim? Dynamic tagging for all content, use of rich imagery, and interactive press releases.
When UP came out with the 2.0 version of their fitness band, they wanted a website that accurately messaged the transition of v1 to v2 across all channels.
Venture capital firm HCP wanted a new responsive website with a built-in social strategy that highlighted their expanding Silicon Valley presence.
Made detailed nomenclature recommendations for Verizon Enterprise Center, including revised navigation, improved UI copy, and style guide.
Ã‚Â© 2017 Jeanne Storck