Content Strategy

Good content strategy makes for good user experience. My goal is to help users find the content they need and show clients how to make content more engaging.
  • Apple

    Content audit and content strategy work for apple.com.

  • Twitter

    Contributed to strategy for redesign of business content on Twitter.com. Tasks: content audit, competitive analysis, documentation of editorial workflow.

  • Visa

    With mobile-first in mind, created streamlined IA that scaled across platforms. Tasks: content audit, sitemap, content matrix, copywriting, style guide.

  • Starbucks Newsroom

    Developed taxonomy for a tagging system that allowed for richer display and filtering of content. Designed interactive press release with downloadable press kit.

  • Verizon

    Made detailed nomenclature recommendations for Verizon Enterprise Center, including revised navigation, improved UI copy, and style guide.

  • UP Fitness Band

    Collaborated with copywriter to define key points of new product storyline then implemented this narrative into site architecture.

  • Highland Capital Partners

    Developed strategy for site with limited content resources. Recommended ways to showcase limited content. Created social strategy for partner content.

  • Investors Business Daily

    Worked with editorial team of a print-centric newspaper to understand content creation process. Made recommendations for reshaping print content for the web.

  • Southern California Edison

    Performed content analysis and recommendations for this Southern California utlity that was trying to centralize content production systems.

  • UCSF

    Performed content audit. Made content and global navigation recommendations for website that served multiple audiences with very different needs.